Pre-order your favorite pieces now!
Discover our exclusive collections that you can pre-order now.
Our products are only available in limited productions.
With the pre-order principle we ensure that only the products are produced
that our customers really want. With our carefully selected capsules, we are taking a more conscious approach - preventing overproduction and promoting a sustainable future in fashion.
Pre-order now and be part of this change!
BR Fernsehen Beitrag
Wir freuen uns, Euch unseren Beitrag im Bayerischen Fernsehen vorstellen zu können. Nachhaltigkeit und bewusster Konsum gehen uns alle an! Den Beitrag findet Ihr in der Mediathek: 👉 [Nachhaltiges Textil-Konzept – Produktion erst auf Bestellung](https://www.br.de/nachrichten/wirtschaft/nachhaltiges-textil-konzept-produktion-erst-auf-bestellung,UU0Aq4k?UTM_Name=Web-Share&UTM_Medium=Link&UTM_Source=Link)
collection
Registration for the Spruce Letter
…let me be there.
Manufactured on Demand
Our brand is taking a new approach : our products are only manufactured after the manufacturer has placed an order, unlike traditional textile production, which often begins 18 months in advance. This way we avoid overproduction and reduce waste textiles, as we only produce what is really in demand.
picea X TURNS
Let’s go circular!
Unsere Produkte sind dank cleverem Design und verantwortungsvoller Materialauswahl kreislauffähig - aber wir gehen noch weiter! Wähl im Check-Out „Go circular“ und das fränkische Unternehmen TURNS sammelt für jedes Produkt in deinem Warenkorb Alttextilien, die in Deutschland vor Verbrennung und Export gerettet werden. Stattdessen fließen sie in eine neue Wertschöpfungskette. So reduzierst Du Textilmüll und nutzt vorhandene Ressourcen. Mach mit und mach den Unterschied!
Local production
Where possible, we produce in Upper Franconia and minimize CO2 emissions through short transport routes. It is only a few kilometers from the development to the production of our blankets and towels. In contrast, textile developers for Far Eastern products often fly halfway around the world several times.
The partnerships with SPORT FRANK, SYMPATEX, TURNS® fiber cycle, Mützeria, Stöhr Knitwear and Weberei Wirth give us the opportunity to sustainably transform the supply chain with new regenerative ideas.
"Dear HG, thank you very much for the test product! I washed the blanket beforehand, as recommended, and the cotton became even softer afterwards. This blanket is really great to sleep in - and you have the good feeling of resting in a product that is free of chemicals and incompatible colors. The woven spruce is very high quality and the workmanship is first class. An all-round successful product!"
"The fit of the organic cotton T-shirt is fantastic! It fits perfectly and is incredibly comfortable to wear. The quality of the material is impressive across the board - soft, breathable and environmentally friendly. Thank you for the great test product, I will definitely recommend it!"
"We are delighted to work with the two founders of Picea, HG and Michael. Their focus on high-quality, honest products that create real added value for the customer never ceases to amaze us. As Weberei Wirth, we are proud of our trusting business relationship and look forward to developing many more textile value-added products together in the coming years."
"The organic cotton blanket is a wonderfully comfortable product! The quality of the blanket is first-class - you immediately notice the high-quality weaving. It is extremely comfortable and soft, perfect for snuggling up in. Thank you for the great test product, I am delighted!"
Partnerships
Gift idea
Small gift tip - our voucher for your loved ones!
PICEA
Premium Spruce Love Blanket
Premium Spruce Love Blanket
140cmx180cm
Sport-Frank e.K.
Lorenzstr. 22
95028 Hof
Germany
