Discover our exclusive collections that you can pre-order now.
Our products are only available in limited productions.
With the pre-order principle we ensure that only the products are produced
that our customers really want. With our carefully selected capsules, we are taking a more conscious approach - preventing overproduction and promoting a sustainable future in fashion.
Pre-order now and be part of this change!
BR television report
We're delighted to present our contribution to Bavarian Television. Sustainability and conscious consumption concern us all! You can find the contribution in the media library: 👉 [Sustainable textile concept – production only on demand]( https://www.br.de/nachrichten/wirtschaft/nachhaltiges-textil-konzept-produktion-erst-auf-bestellung,UU0Aq4k?UTM_Name=Web-Share&UTM_Medium=Link&UTM_Source=Link )
JETZT NEU!
Everyday Essential T-Shirts
Basic T-Shirts in schwarz und weiß, wie du sie willst. Hammerqualität und ihren Preis WERT!
wie du sie suchst.
collection
Registration for the Spruce Letter
…let me be there.
Manufactured on Demand
Our brand is taking a new approach : our products are only manufactured after the manufacturer has placed an order, unlike traditional textile production, which often begins 18 months in advance. This way we avoid overproduction and reduce waste textiles, as we only produce what is really in demand.
picea X TURNS
Let's go circular!
Our products are recyclable thanks to clever design and responsible material selection – but we go even further! Select "Go circular" at checkout, and the Franconian company TURNS will collect used textiles for every product in your shopping cart, saving them from incineration and export in Germany. Instead, they flow into a new value chain. This way, you reduce textile waste and utilize existing resources. Join us and make a difference!
Local production
Where possible, we produce in Upper Franconia and minimize CO2 emissions through short transport routes. It is only a few kilometers from the development to the production of our blankets and towels. In contrast, textile developers for Far Eastern products often fly halfway around the world several times.
The partnerships with SPORT FRANK, SYMPATEX, TURNS® fiber cycle, Mützeria, Stöhr Knitwear and Weberei Wirth give us the opportunity to sustainably transform the supply chain with new regenerative ideas.
Moin lieber HG, lieber Michael und Team,nach nun drei Wochen subtropischem Urlaub in Japan möchte ich euch kurz Feedback geben. Die Hose ist luftig und atmungsaktiv, und die Bewegungsfreiheit ist perfekt! Auch eure T-Shirts kleben nicht wie die von anderen Herstellern bei Temperaturen über 30 °C und einer relativen Luftfeuchtigkeit von stets über 80 %. Macht weiter so – ich freue mich auf alles, was noch kommt. Liebe Grüße Jonathan
Hello! I just wanted to leave you some quick feedback – I recently ordered the Euphoric shorts and three shirts! The shirts are, as always from bleed, superb quality – awesome cotton, they feel absolutely premium. I tried out the pants yesterday while mountain biking – the Econyl fabric is really awesome! Airy, stretchy, breathable, dries quickly, and looks great. Truly a top product for any kind of outdoor sport. Slightly longer legs would be practical for mountain biking, but the knee pads are more of a visual thing. I'm really impressed! 🤩
"Dear HG, thank you very much for the test product! I washed the blanket beforehand, as recommended, and the cotton became even softer afterwards. This blanket is really great to sleep in - and you have the good feeling of resting in a product that is free of chemicals and incompatible colors. The woven spruce is very high quality and the workmanship is first class. An all-round successful product!"
"The fit of the organic cotton T-shirt is fantastic! It fits perfectly and is incredibly comfortable to wear. The quality of the material is impressive across the board - soft, breathable and environmentally friendly. Thank you for the great test product, I will definitely recommend it!"
"We are delighted to work with the two founders of Picea, HG and Michael. Their focus on high-quality, honest products that create real added value for the customer never ceases to amaze us. As Weberei Wirth, we are proud of our trusting business relationship and look forward to developing many more textile value-added products together in the coming years."
"The organic cotton blanket is a wonderfully comfortable product! The quality of the blanket is first-class - you immediately notice the high-quality weaving. It is extremely comfortable and soft, perfect for snuggling up in. Thank you for the great test product, I am delighted!"
Partnerships
Gift idea
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picea
ECONY Max-Flex boardshorts in purple/black
ECONY Max-Flex boardshorts in purple/black
S
Sport-Frank e.K.
Lorenzstr. 22
95028 Hof
Germany
